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Top 5 Marketing Certifications of 2022


Employees who are always learning are more engaged, loyal, productive and satisfied. This certainly applies to marketers.

Job candidates with marketing degrees are in great demand by many employers, who use the certificates as proof that the applicant has the knowledge and skills needed for the job, and has a desire for continued learning and training. Digital marketing professionals use certifications to demonstrate that they are committed to keeping their skills current.

Many brands today encourage a culture of learning, whether it be through online learning, certifications, upskilling, or refinishing. Employees who are always learning are more engaged, loyal, productive and satisfied. They increase their knowledge, enhance their career prospects, and have an improved employee experience in the process. Let's take a look at the top highly sought after marketing certifications.

Top 5 Marketing Certifications of 2022

What is the appropriate marketing role?

According to Robert Half Salary Guide 2023, a junior digital marketing manager in the 25th percentile can expect to earn $73,500, the 50th percentile can expect to make $91,250, and the same role in the 75th percentile can expect to earn up to $108,750. Robert Half defines each percentage as:

  • 25th - This person will be new to the role, with little or no experience. They usually require more than just informal instructions or supervision to perform their daily duties.
  • 50 - This person has the necessary experience to perform his primary responsibilities continuously without the need for direct supervision. They are very comfortable with the processes and subject matter associated with the position.
  • 75. This person's brand value extends far beyond their ability to perform the duties of a normal job. They have unique qualifications that allow for consistent contributions in unique ways. This is the type of person most likely to have multiple marketing certifications.

According to Robert Half, the eight main roles in a "marketing dream team" are:

  • Digital Marketing Manager
  • Search engine optimization specialist
  • Content Marketing Manager
  • Marketing Analytics Manager
  • Email Marketing Manager
  • Social Media Manager
  • Marketing Automation Specialist
  • Copywriter

Brandon Wilkes, Marketing Director of The Big Phone Store, told CMSWire that as an electronics retailer that operates primarily online, it looks for job applicants with marketing degrees in order to ensure they have the latest knowledge when it comes to digital marketing and its associated technologies. 

“The continuous learning that these qualifications provide is an excellent measure of how proactive an employee is, given that they have put the best out of their time to develop this knowledge bank for the benefit of their career,” Wilkes. “These qualifications are not only useful to potential candidates but also to existing employees, who can use them to enhance their reputation as employees and give their opinion more weight when backed by professional qualifications.”

The 2020 getAbstract survey indicated that more than half of Millennials (58%) and Generation Z (52%) said that success in their careers depends on frequently updating their skills and knowledge. 

Continuous learning remains important for older employees, too. More than a third of Generation X (35%) and Baby Boomers (34%) state that career success depends on continuous learning. Online certifications and courses provide marketing professionals and job candidates an effective way to continually enrich their knowledge and add to their skill sets.

Coursera Professional Certificate for Digital Marketing and E-Commerce

Top 5 Marketing Certifications of 2022

Coursera is an online business education academy. After a free seven-day trial, students pay $39 per month to continue learning. Students then have access to over 7,000 courses, projects, and certificates, including Google's Digital Marketing and E-Commerce course. According to Coursera, 75% of Google Career graduates in the US report a positive impact on their careers within six months.

The Digital Marketing and E-Commerce course teaches students how to use tools and platforms including Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify and Twitter. It consists of seven courses:

  1. Fundamentals of digital marketing and e-commerce
  2. Attracting and engaging customers with digital marketing
  3. From Likes to Leads: Interact with Customers Online
  4. Think outside your inbox: Email Marketing
  5. Assessment for Success: Marketing Analytics and Measurement
  6. Selling Action: Creating, Launching and Managing E-Commerce Stores
  7. Satisfaction Guaranteed: Developing Customer Loyalty Online

Each course takes 18 to 27 hours to complete, and upon completion, students will receive a certificate that can be shared or viewed.

Google Garage: Digital Marketing Basics

For students on a tight budget, Google Garage offers free certificate courses that cover a variety of topics. The Digital Marketing Fundamentals course is accredited by the Interactive Advertising Bureau of Europe and the Open University. It consists of 26 units - each with practical exercises and real-world examples - covering topics including:

  • Online opportunity
  • Your first steps to online success
  • Build Your Online Presence
  • Plan your online business strategy
  • Get started with the search
  • Find out with search
  • Make the search work for you
  • Watch out for ads on the search network
  • Optimize your search campaigns
  • Note local
  • Help nearby people find you online
  • Get noticed with social media
  • Dive into social media
  • Explore the capabilities of mobile
  • Make your mobile phone work for you
  • Get started with content marketing
  • Contact via email
  • Advertise on other sites
  • Dive deep into displaying ads
  • Make the most of your video
  • Get started with Analytics
  • Finding Success with Analytics
  • Turn data into insights
  • Build your online store
  • Sell ​​more online
  • Expand internationally

The Digital Marketing Fundamentals Certificate course takes about 14 hours to complete although there is no time limit to finish the course. Students can access the content at any time, and like most Google Garage courses, they are self-paced. Once all modules have been successfully completed, the student will receive a Certificate of Completion that can be viewed on their LinkedIn profile or downloaded as a PDF that can be printed and viewed.

HubSpot Digital Marketing Certification Course

HubSpot certifications are also free, recognized, and very comprehensive. The Digital Marketing course consists of nine lessons, including 37 videos and 11 short quizzes, and takes about four and a half hours to complete. Lessons include:

  • Digital Marketing Basics
  • Building a Content Creation Framework
  • How to find an SEO strategy that works for your business
  • Improve website performance
  • Create high-quality blog content that your audience will love to read and share
  • How to Create a Successful Video Marketing Strategy
  • Develop a social media strategy
  • Introduction to Paid Search Advertising
  • Create a high-performance email

HubSpot certifications are valid for two years. On a typical day, there are many job listings on SimplyHired and LinkedIn Jobs that require knowledge of HubSpot. Potential employers may expect candidates to be HubSpot certified, to be experienced in the HubSpot program or to be willing to earn HubSpot certification.

Kristi Beers, chief marketing officer for Paradigm Peptides, said CMSWire HubSpot certifications are a great addition to employee education. “This shows the hiring manager that you have developed specific professional skills for these digital platforms and received appropriate training in best practices. Whether you start as a beginner, intermediate or advanced, this certification offers modern practices and tools to help anyone succeed in the workforce.”

Meta Blueprint 100 - 101 Certified Digital Marketing Assistant

Meta Blueprint offers the Digital Marketing Assistant Certification Exam for $99, as well as free courses that students must take in order to pass the certification exam. Students are also provided with practice exams that they can use to prepare for the official exam. The Digital Marketing Assistant Certification exam courses should not be confused with the introductions to the free 19-module Digital Marketing Fundamentals course.

Although Certified Digital Marketing Associate Exam courses tend to focus on identifying characteristics, they are very comprehensive and include the following lessons:

  1. Start Marketing with Meta Technologies
  2. Create an online presence with a Facebook page
  3. Create Follow Facebook Page
  4. Create an online presence with Instagram
  5. Connect with customers on Instagram
  6. Use WhatsApp for business
  7. Connect with customers with Meta Business Suite
  8. Establish your business presence with Messenger
  9. Start advertising on Facebook and Instagram
  10. The importance of campaign goals
  11. Create audiences in Meta Ads Manager
  12. Choose your ad placements, budget and schedule in Meta Ads Manager
  13. Customize the ad creative in Meta Ads Manager
  14. Setting and using the Pixel and Conversions API for ad campaigns
  15. Manage your advertising campaigns
  16. Understand Meta's data, privacy and advertising policies

In total, there are 240 minutes of videos and tests. Once the student is ready, they can take the practice test, and then complete the course by taking the official test. The Digital Marketing Assistant Certificate is valid for 24 months after successful completion.

LinkedIn Learning: Mastering Digital Marketing

LinkedIn Learning offers thousands of courses on a variety of topics for professionals interested in furthering their education. A monthly subscription to LinkedIn Learning is $39.99, starting with a one-month free trial, and an annual subscription is $19.99 per month (billed annually), as well as with a free trial month. LinkedIn Learning also includes LinkedIn Premium, and those who have already signed up for LinkedIn Premium also get full access to LinkedIn Learning.

The LinkedIn Learning Digital Marketing master course teaches students the basics of digital marketing, how to use social media in marketing strategy, how to use SEO principles and website SEO analysis. Consists of 18 videos totaling 23 hours of educational material. Topics include:

  • SEO: Link Building
  • SEO: videos
  • Social Media Marketing Strategy: TikTok and Instagram Reels
  • SEO: Keyword Strategy
  • Marketing Tools: SEO
  • Google Ads Basic Training
  • SEO: Optimize Your Social Media Profiles
  • Foundations of Digital Marketing (2021)
  • Fundamentals of Social Media Marketing
  • Social Media Marketing: Strategy and Optimization (2020)
  • Marketing Tools: Social Media
  • Social Media Marketing: Managing Online Communities
  • Social media marketing via Facebook and Twitter
  • Twitter Marketing
  • Marketing on Facebook
  • Social Media Marketing: ROI
  • SEO foundations
  • Augmented Reality Marketing

Once students successfully complete the course, they will receive a Certificate of Completion that can be added to their LinkedIn profile page.

Final Thoughts: Marketing Testimonials A Good Way To Shine

Marketing professionals are in great demand across industries, and marketing certifications are one way for job candidates to distinguish themselves from others as highly educated, knowledgeable and motivated. With several certification options and prices ranging from a free $99, marketing professionals can stay current while providing employers with a trusted third-party assessment of their skills and knowledge.